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About Us

IT’S ABOUT COMMITMENT

Since 1968, American Orthodontics has been built on a foundation of commitment.

Headquartered in Sheboygan, Wisconsin, AO is committed to providing quality products, dependable delivery, and personalized service to the orthodontic specialist. With over 700 global employees and product availability in over 110 countries, American Orthodontics is one of the world’s largest manufacturers of orthodontic treatment supplies.

This commitment to excellence is reflected throughout the 280,000 square foot state-of- the-art manufacturing and office facility where 98% of product offerings are manufactured. Operations and office functions are under one roof, ensuring the utmost control over product quality and cost containment. AO uses a variety of innovative technologies in its manufacturing process including powdered metal injection molding, sintering, automated machining, CNC Swiss screw machining, 3D printing, laser welding and marking and diamond wet grinding. All of these manufacturing processes are tightly controlled to comply with medical device regulations in all areas and regions of the world. By building its own team of automation engineers that design the company’s machinery and continued investment in manufacturing technologies, AO has built a factory unlike any other in the orthodontic industry.

AO is also committed to education and is a leader in supporting the continuation of the orthodontic specialty. AO is proud to be the only Platinum Corporate Partner of the American Association of Orthodontists Foundation (AAOF), which entails a $1 million donation. The AAOF supports education and research with grants, gifts and awards, and also supports junior faculty to ensure Universities have high level and dedicated faculty to ensure the next generation of orthodontists are properly trained.

IT’S ABOUT PEOPLE

AO proudly provides the highest level of product quality, dependable delivery, and personalized service to help orthodontists give patients the smiles they deserve.

In the local community, AO is known as an excellent employer, benefiting from a low employee turnover rate and without experiencing a layoff of employees in its history. AO has many associates with over 10, 20, 30 and even 40 years of experience. It also has the most experienced sales force in the industry coupled with an ever-growing network of subsidiaries and distributors worldwide that ensures great, long lasting and beneficial relationships with customers and the communities they serve.

AO understands future growth globally will require the ability to be flexible and adapt to each country’s unique needs and has the people, products and systems in place to succeed, building long term relationships with customers and the communities they serve.

In the News

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American Orthodontics Earns a Record 9 International MarCom Awards

11/2/22

Orthodontics has earned nine 2022 International MarCom Awards, including three prestigious Platinum Award and three Gold Awards. Out of more than 6,500 entries worldwide . . .

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PlaqueHD® Products Now Available Exclusively Through American Orthodontics

04/4/22

American Orthodontics is pleased to announce the addition of two new products developed by Hier Labs™ to their global product offering. The first, PlaqueHD® Plaque Identifying Toothpaste, highlights nearly invisible plaque on teeth . . .

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University of Texas- San Antonio Student Dr. Shelby Steffenhagen Wins 2022 Eugene L. Gottlieb JCO Student of the Year Award, Presented by American Orthodontics

03/18/22

Dr. Shelby Steffenhagen from the University of Texas San Antonio is the winner of the 2022 Eugene L. Gottlieb Journal of Clinical Orthodontics (JCO) . . .

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